It’s finally here – a new year. I for one thought 2021 would never be in our rearview mirror, but I am certainly glad that it is! While we were – and still are – dealing with serious issues on a global scale, I feel optimistic that we are indeed making progress. We are wiser. We are seasoned. We are better prepared.
Preparedness has been key over the past year, and it remains at the forefront of our business community as preparedness leads to progress. That’s what keeps me as a business owner, community servant, mother and wife hopeful – our ability to make progress.
Here at absolutely! focus media, we are making progress despite challenges beyond our control. As you have likely noticed, the paper that we have been printing on for the past few months has not been reflective of the quality that our advertisers and readers are accustomed to. The supply chain issue regarding paper has hit us hard, and we have been forced to print on paper that is frankly not up to our standards. Our costs have increased over 40%, and we are paying much more for much less quality, quality that is not in keeping with our company’s mission.
The good news is we were prepared. Over the past year, we have significantly increased our digital footprint by launching multiple campaigns to increase our website views, social media followers and our digital subscriber base. The best news of all? It’s working.
Beginning in 2022, we will bring you the people, places and more of the happenings than ever before with our new eZines – Fort Bend Focus, absolutely! Brazos and absolutely! Katy – digital versions of our award-winning community magazines. And yes, our subscriptions will remain free to our community along with all content being available on all of our websites and our Facebook pages. Simply sign up at www.absolutelykaty.com or on www.facebook.com/absolutelykaty, and we will send absolutely! Katy or any of our eZines directly to your inbox.
While our digital presence will be significant, we will be out and about more than ever before to bring our readers timely community news. And, instead of printed magazines, you will see our plexiglass stands with accessible QR codes in lobbies throughout our community.
We look forward to continuing to come into your homes via your computers, tablets and cell phones much more than once a month with the news you need and want to know about your community.
That’s what’s new in 2022 with us. What’s new with you in 2022? Let us know – we want to hear from you. Happy New Year, and cheers to a year filled with health, prosperity and progress.